There are museums all over the world filled with nothing but Porsches. That says a lot about Porsche fans. But it says even more about Porsche. They are things of beauty, with the power to inspire. That power doesn't always come across in a glossy, sheet metal car shot you see in car ads, Porsche or not. Part of our brain that screams, “That’s a car ad, ignore it!” takes over. Especially if you’re not a big time car person. An extension of the No Small Dreams effort, we decided not to make ads. We’d make art, and put it where ads would normally be. Murals. Billboards. Posters. The things we hold in our hands and stare at every idle moment. We worked with some amazing artists. Their brief was simple. Make some cool Porsche art. Some knew the brand well, others asked, “Why the fuck are you calling me?” All dazzled us every single time.
