About me:

I’m an award-winning copywriter and creative director with a deep hatred for clutter and a passion for turning complex business problems into simple creative solutions. I have built teams, won pitches, and spent many years of my career writing headline after headline after headline. As creative lead on Porsche, I helped drive the brand to new target groups, making the iconic sports car more relevant for emerging audiences through social, earned, media partnerships and collabs. As a creative lead on Subaru, I helped cement “Love” as the brand’s Northstar, bringing the affinity a small group of Subaru owners had for their cars to the mainstream and catapulting the automaker to where it is today. Along the way, I’ve been able to lend my talents to the insurance, banking, and telecommunications industry, creating work more than a few said was wrong in the conference room, but proved right to consumers–driving sales, affinity, and accolades.

Resume, etc.

Brands I’ve worked on:

T-Mobile. Porsche. Porsche Experience Center. Subaru. Acura. Heineken. Target. Trane. American Standard. Arla. U.S. Bank. Safeco Insurance. HP. Coke. Dish Network. Honeybaked Ham. Sierra Trading Post. Culver’s. Summit Brewing Company. Bell’s Brewing Company. International Mountain Biking Association. Delta Lloyd Insurance. U.S.A.A.. Corona. Johnson & Johnson. Fage. Gateway Fiber. Time Warner. DHL. IBM.