ARLA

The biggest cream cheese brand in the world is Philadelphia. They have the whole market cornered. They also have additives. Based out of Denmark, Arla prides itself on cream (and other) cheese made sustainably, simply, and without additives. The problem was not a lot of people knew it. As they entered the U.S., they wanted to make sure people knew 1) They make yummy cheeses 2) They do it without additives. Given what the brand makes and stands for, we thought best not to overcomplicate it.