SIERRA

When the price of doing new things isn’t so high, you’re more likely to try them. That’s the case with cellphones, and internet plans, and just about everything in a grocery store.  It’s true with life as well. That was the core of our campaign for Sierra. They were taking the leap from online to brick and mortar and needed a brand platform that was emotional as much as it was rational. We called them outfitters for a bigger life because they make it affordable to go live it. If you see one, I strongly suggest stopping in. You could leave with an ice axe, or a kayak, or snowshoes.