BILL NYE, PORSCHE GUY

Here’s a problem I never expected to pop up. People visiting Porsche dealers presumably to buy a Porsche had absolutely no idea how electric cars worked, let alone an electric Porsche. They didn't even know electric cars used batteries. For real. We had some educating to do, and an opportunity to explain what set the Porsche Taycan apart from other electric cars.

You see content like this everywhere. Every car brand in the world makes longer form films explaining what makes this model or that so special. They’re unremarkable video brochures created by agencies whose sole purpose is to pump that stuff out.

We were making a film about a Porsche. People needed to feel something as much as learn something.

We knew exactly who to call.