TAYCAN IS/TO

Sometimes even Porsche sales drag. They never did while I worked on the brand, but some people worried they would. Out of that worry arose opportunity. Other car manufacturers were introducing their electric offerings. We needed to make sure people knew that the Tayacan is to the electric car what the 911 is to sports cars. So, that’s what we did. Born from a headline written for the Taycan in the USA and a treatment developed in Germany, this global campaign juiced Taycan sales around the world.