the 911

Pro tip: If you want to sound like you know a lot about Porsches, don’t call a 911 a 911. Instead, call it by its generation designation. There are currently eight different generations. My personal favorite is the G-Series. Most people hate the 996 because that’s when they made the switch from air-cooled to water-cooled and changed the shape of the headlights. If you want a 911 of your own but don’t want to spend $$$, people say get a 997. They fixed the shape of the headlights and for the price you can drive it like a rental and not feel bad about it.

One thing they all have in common, however, is that distinctive 911 fly line. It’s the Classic Porsche silhouette that tapers to a point at the back. No matter what generation, it’s there, as iconic as Wayfarers, the Coke Bottle and the Colt 1911. That’s the way people like it. That’s the way Porsche likes to make it. We decided to celebrate it.

THE 911 TURbo

The real challenge with introducing a car like the 911 and its big brother, the 911 Turbo, isn’t selling cars. By the time they hit the lot they’re often already sold, and for an offensive amount of money. No, the real challenge is keeping people who can’t afford one today on the hook until they can. That means somehow making them feel that a $150,000 to $250,000 car, while not affordable, is still accessible.

Puma, maker of the special race car driving shoes Porsche racers wear, and the casual shoes us normies wear alike, helped provide the answer.

The most fun part: A special pre-release shoe drop that only lasts 2.7 seconds (the 0-60 time of the 911 Turbo) and yet sold 1249 pairs.