OUTBACK DETERGENT

As you might expect, there are times when a sentimental story just doesn’t have the decibels required to break important news. Introducing the new Outback was one of those times. To break through, we created a very special product to accompany the new model, made necessary by the car’s new, expanded capabilities and all the love for adventure it enabled.

YOUR FIRST CAR STORY

As far as first new cars go, it’s hard to do better than a Subaru Impreza. Safe. Reliable. Capable. Runs forever. To help convince people, we looked toward their real first car. Not the new one, the used one. The P.O.S., hand-me-down, mom’s grocery-getter, bucket that leaked oil and smelled funny, but you loved anyway because, well, it was your first.